Meet the
team.

Meet the
team.

Rob Richards

Co-founder & CEO

Our young people are locked out of condominium ownership and are renting forever from absentee investor-landlords, not building wealth with the low-risk investment they want and always worried about the dreaded knock on the door. This is upside down.

Plus, we’re not developing our cities sustainably. At Plaza, having a unique combination of capabilities in technology, business founding & scaling and real estate development - with a huge project pipeline to commit to lead change - I asked myself the famous question: ‘if not us, then who? and if not now, then when?’.

Rob is a high-tech operations veteran with over 25 years of senior management experience in IT, real estate, telecom, aerospace, and enterprise.

 As COO, Rob led e-Cruiter.com (one of the first SaaS companies) through hands-on reference customer wins, a Nasdaq IPO and a roll up.

Since then, he has advised multiple start-ups and co-founded and built Plaza Ventures into a Top 5 Private VC in Canada (as ranked by the PwC Money Tree Report).

Rob leads with purpose and has the proven ability to develop a mission, product and business model that solves a massive problem in a compelling and profitable way.

His passion for the impact of technology on economic and social advancement is central to why he founded Key.